Marketing Management, 15th Edition by Philip T. Kotler

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The gold standard for today’s marketing management student.

The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.

  • Author: Philip T. Kotler
  • Edition: 15th Edition, 2016
  • File Fomart: PDF (free)

 

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